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Welcome Rachel Zeffira! Her First Single & Video Out Now!

Posted by PBR on January 8, 2013

PAPER BAG RECORDS WELCOMES NEW ARTIST: RACHEL ZEFFIRA!

First single ‘Here On In’ + My Bloody Valentine cover ‘To Here Knows When’ available today digitally + watch the video below.

Paper Bag Records could not be more excited to welcome UK-based Canadian singer Rachel Zeffira to our roster. Zeffira’s stunning debut album The Deserters has already been garnering incredible reviews in the United Kingdom.

Zeffira’s classical opera training as well as the pop sensibilities she displayed as one half of Cat’s Eyes (other half being Faris Badwan of The Horrors) come together to create a largely unclassifiable record that stands defiantly alone and apart from its peers.

The Deserters grew from Zeffira’s first solo recordings – a wondrous cover of My Bloody Valentine’s
‘To Here Knows When’ and the evocative ‘Waiting For Sylvia’ – which she sung, played and orchestrated in the summer of 2011. Spurred on by the positive results – the music was greeted enthusiastically by everyone from Pitchfork to NME – she began to piece together songs for ‘The Deserters’.

The most striking sonic component of the record are the orchestrations recorded at London’s legendary Abbey Road – a central feature of what elevates Zeffira’s music into the extraordinary.

Early reviews for Rachel’s stunning album, ‘The Deserters’…

” **** “

MOJO, The Fly, Fake DIY, Time Out, The Times,

Music OMH, The Observer, The Scotsman, Financial Times

… a truly magical affair.” - The Guardian 

…unequivocally demanding of your attention.” 9/10 - BBC

‘The Deserters’ will be released in North America via Paper Bag Records on March 12th. The first 50 people to pre-order the vinyl album will receive the special UK edition and a free copy of the ‘Here on In‘ 7″ single. Pre-order the vinyl or CD here.

The first single ‘Here on In‘ premiered on SPIN and is available now on iTunes (CAN) and (US).

Nylon premiered the Yuval Hen-directed video for ‘Here on In’ along with a great interview.

Watch the video by clicking here or on the image below.